Spring service bookings now open — book your bike in before the season gets busy — Call 01550 123 456

Llandovery, Carmarthenshire

Your Ride Starts Here.

Independent cycle specialists in the heart of Carmarthenshire. Sales, expert repairs, full servicing, parts, accessories and guided bike hire for the Brecon Beacons. Trusted by local riders since 2004.

20+
Years in Business
500+
Bikes Serviced a Year
30+
Hire Bikes Available
4.9
Star Rating
Expert Advice
Same-Day Repairs
Hire from Half a Day
Family-Friendly Fleet
Brecon Beacons Gateway

Everything the Cyclist Needs

From choosing the right bike to keeping it running at its best. We are the one-stop cycling shop for Llandovery and the surrounding Carmarthenshire countryside.

Bike Sales

Road, mountain, hybrid, gravel and e-bikes from leading brands. We carry a carefully selected range in stock, with the ability to order any model. Free pre-delivery inspection on every bike sold.

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Repairs & Servicing

Fully equipped workshop with qualified mechanics. Punctures, brake bleeding, gear tuning, wheel truing, full overhauls and everything in between. Most jobs completed same day or next day.

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Bike Hire

Explore the Brecon Beacons and surrounding trails on one of our hire bikes. Half-day, full-day and multi-day hire available. Helmets, locks and route maps included. Kids bikes and e-bikes available.

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Bikes for Every Rider

Whether you are a seasoned trail rider, a weekend tourer, a daily commuter or just starting out — we have the right bike and the expert knowledge to match you to it.

In Stock

Road Bikes

Speed and efficiency on tarmac

From endurance road bikes built for long days in the saddle to performance race machines, our road bike range suits riders from beginners to seasoned club cyclists. Lightweight aluminium and carbon frames available.

Aluminium Carbon Endurance Race Sportive
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Best Seller

Mountain Bikes

Built for Brecon Beacons terrain

Hardtail and full-suspension mountain bikes for trail riding, cross country and enduro. Perfectly suited to the demanding terrain of the Brecon Beacons and Cambrian Mountains right on our doorstep.

Hardtail Full Suspension Trail Enduro XC
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Great Value

Hybrid & Commuter

Versatile bikes for road and light trail

The most versatile category in cycling. Hybrid bikes handle tarmac lanes, gravel tracks and canal towpaths with equal confidence. Perfect for leisure, commuting and the family day out.

Hybrid Commuter Trekking Gravel
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Test Rides Available

E-Bikes

Go further. Climb higher.

Pedal-assist e-bikes for road, mountain and hybrid use. Bosch, Shimano and Fazua motor systems available. An ideal option for tackling the hills of the Beacons with a little extra assistance — or commuting without the sweat.

Bosch Motor Shimano Steps City E-Bike E-MTB
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Ride the Brecon Beacons

Llandovery sits at the gateway to the Brecon Beacons National Park, with hundreds of miles of trails right on our doorstep. Hire a bike from us for the day and ride some of the finest mountain and valley terrain in Wales.

All hire bikes leave the shop fully checked, with a helmet, lock, puncture repair kit and trail map included as standard. We can advise on the best routes to suit your ability and time available.

Half Day
From £20
Up to 4 hours
Full Day
From £35
8 hours
E-Bike (Full Day)
From £55
8 hours, helmet included
Multi-Day
From £60
2–5 days

Children’s bikes, tag-alongs and child seats available. All prices include helmet and lock. Advance booking recommended for weekends and bank holidays.

Book Your Hire

Popular Nearby Trails

Brecon Beacons & Surrounding Area

Usk Valley Ride
22 km — 280 m ascent — Mostly tarmac lanes
Green
Towy Valley Loop
18 km — 200 m ascent — Quiet roads and trail
Green
Llyn y Fan Approach
34 km — 640 m ascent — Gravel and byway
Blue
Forest Fawr Circuit
41 km — 890 m ascent — Mixed surface
Blue
Black Mountain Ridge
48 km — 1200 m ascent — Technical trail
Red
Cambrian Mountains Epic
62 km — 1600 m ascent — Expert singletrack
Black

Difficulty ratings are approximate. Ask our staff for current trail conditions and personalised route recommendations.

Repairs & Servicing

Our fully equipped workshop is staffed by qualified mechanics with years of experience across all bike types, including e-bikes. Most work is completed same day or within 24 hours.

Basic Service From £45
  • Full safety check — brakes, tyres, headset, bolts
  • Gear indexing and cable tension adjustment
  • Brake adjustment and pad wear check
  • Lubrication of chain, cables and pivots
  • Tyre pressure check and inflation
  • Post-service test ride and sign-off
Winter Overhaul From £150
  • Complete strip-down and rebuild
  • Drivetrain replacement (parts extra)
  • Frame clean, touch-up and corrosion treatment
  • All bearings inspected and replaced as needed
  • New cables and housing throughout
  • Suspension service (basic, additional for full)
  • Priority booking for return in spring
E-Bike Diagnostic From £35
  • Motor system diagnostic read-out
  • Battery health and charge cycle report
  • Display and sensor calibration
  • Software update where available
  • Error code investigation and report

Common Repairs

Puncture repair (wheel off) From £8
Inner tube replacement From £12
Brake cable replacement From £15
Gear cable replacement From £15
Brake bleed (hydraulic) From £25
Wheel true From £18
Gear indexing From £12
Chain replacement From £20
Bottom bracket replacement From £30

All prices are for labour only. Parts are charged additionally at trade prices. Exact costs confirmed before any work begins.

Book a Service

Call ahead or pop in. We aim to have standard services turned around same day. Walk-in bookings accepted subject to workshop availability.

Call 01550 123 456

Free Safety Check

Not sure if your bike needs a service? Bring it in for a free 10-minute safety check. We will let you know what needs attention — with no obligation.

Everything You Need to Ride

We stock a comprehensive range of parts, components and accessories from the brands cyclists trust. If we do not have it on the shelf, we can usually order it within a few days.

Tyres & Tubes
Road, MTB, gravel, tubeless
Brakes
Pads, levers, hydraulic hose, cables
Drivetrain
Chains, cassettes, chainrings, derailleurs
Helmets
Road, MTB, commuter, youth
Lights
Front, rear, USB rechargeable
Locks & Security
D-locks, chain locks, alarms
Bags & Carrying
Saddlebags, panniers, handlebar bags
Clothing
Jerseys, shorts, gloves, waterproofs
Saddles & Seatposts
Comfort, race, dropper posts
Nutrition & Hydration
Energy gels, bars, bidons, cages
Tools & Maintenance
Multi-tools, pumps, lubricants, stands
Computers & GPS
Cycle computers, Garmin mounts, sensors

Brands We Stock and Order

Trek Specialized Giant Cube Shimano SRAM Campagnolo Bosch Continental Schwalbe Maxxis Fox RockShox Giro Bell Ortlieb Knog Lezyne

Genuine Cycling Expertise

01

Independent & Locally Owned

We are not a chain. We are a team of cyclists who live and ride in this part of Wales. Our advice comes from real experience on local roads and trails — not a corporate script. We will always point you towards what is right for you, not the most expensive option.

02

Qualified Workshop Mechanics

Our mechanics hold Cytech qualifications and have worked on everything from entry-level commuters to high-end race machines. We work on all brands and bike types, including e-bikes with Bosch and Shimano motor systems.

03

Trail Knowledge, First Hand

We ride the Beacons every week. Ask us about trail conditions, route planning, which bikes suit which terrain, or where to park the car. We are the best starting point for any cycling adventure in mid Wales.

04

Honest Assessments, Fair Prices

We will never pad a quote. Before any repair work begins you will know exactly what it will cost. If a bike is not worth repairing, we will tell you. Our pricing is clear, transparent and competitive.

05

Fit Right First Time

A badly fitted bike is uncomfortable, inefficient and can cause injury. We take time with every new bike sale to ensure the fit is correct for your height, reach and riding style — with no additional charge.

06

Fast Turnaround, No Fuss

We understand that your bike is your transport or your weekend. We aim to complete most repairs same day and will always give you a realistic timescale when you book in. Walk-in puncture repairs while you wait.

20+
Years Serving
Carmarthenshire

An Independent Bike Shop, Built on Passion

Llandovery Cycles was established in 2004 by cyclists, for cyclists. We set up shop in Llandovery because we knew it was the perfect place for it — a market town at the foot of the Brecon Beacons, surrounded by some of the best cycling terrain in the whole of Wales.

Over two decades we have helped thousands of riders find the right bike, kept local commuters rolling through every season, guided visitors onto the Beacons trails and cared for the bikes of everyone from eight-year-olds to veteran sportive riders. We know our customers by name, and we intend to keep it that way.

We have no interest in being the biggest shop. We are interested in being the best shop — one where you get honest advice, skilled workmanship and the kind of service that keeps you coming back.

Local Knowledge
We ride the same roads and trails you do
Honest Advice
No upselling, just genuine guidance
Quality Work
Cytech qualified, properly equipped workshop
Community Focus
Proud supporters of local cycling clubs
Get in Touch

What Our Customers Say

"Hired two bikes for a long weekend in the Beacons and the experience was superb from start to finish. The staff knew every trail, recommended a brilliant route for our ability and the bikes were in perfect condition. We will be back."

Mark & Helen T.
Bristol — Visiting the Beacons

"Took my commuter in for a full service after a winter of heavy use. The mechanics diagnosed a knackered bottom bracket I had missed, replaced it, re-indexed the gears and had it back to me by end of day. Excellent work and a very fair price."

Gareth W.
Llandovery — Local Commuter

"Bought my first proper mountain bike here. I was genuinely nervous about spending the money and did not know where to start. The team were patient, thorough and not pushy at all. Ended up with exactly the right bike. Brilliant shop."

Sarah M.
Brecon — New to Mountain Biking

From the Workshop & Trails

Trail Guide
February 2025

Five Brecon Beacons Rides to Do Before Spring

The winter months open up routes that become overgrown by summer. We pick our five favourite off-season rides in the Beacons and Black Mountains.

Read more →
Workshop Tips
January 2025

How to Prepare Your Bike for Spring: A Mechanic's Checklist

After months of wet Welsh riding your bike will need attention before the season starts. Our head mechanic walks through the key checks you should not skip.

Read more →
E-Bikes
December 2024

E-Bikes in the Brecon Beacons: Are They Worth It?

We have been running e-bike hire for two years and the verdict is clear. Here is what our customers tell us, and which motor systems we rate most highly on hill terrain.

Read more →

Ready to Ride? We are Ready for You.

Pop in, give us a call or send a message. No question too small, no bike too old. We are here to help.

Find Llandovery Cycles

Address
Llandovery Cycles
14 Market Square
Llandovery
Carmarthenshire
SA20 0AB
Telephone
Opening Hours
Monday – Friday 9:00am – 5:30pm
Saturday 9:00am – 5:00pm
Sunday 10:00am – 3:00pm
Bank Holidays 10:00am – 2:00pm
Getting Here
Llandovery is on the A483, easily reached from Brecon (25 min), Carmarthen (40 min) and Swansea (1 hour). Free car parking on Market Square and behind the castle. The Cambrian Line train station is a 5-minute walk from the shop.
14 Market Square
Llandovery, Carmarthenshire
SA20 0AB