Libra
Hair Fashion
Est. Pembroke Dock, circa 1980s

Four Decades of Beautiful Hair

Where Pembroke Dock has come for style, care, and confidence since the beginning

Discover Our Story
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A Journey Through Style

For over forty years, Libra Hair Fashion has been more than a salon in Pembroke Dock. We have been part of the community, watching generations grow, celebrating milestones, and making people feel their best through every era of fashion.

Chapter One

Where It All Began

In the early 1980s, when Pembroke Dock was a close-knit community built around the dockyard and the waterway, Libra Hair Fashion opened its doors. With a simple vision of bringing quality hairdressing to the people of this proud Welsh town, the salon quickly became a neighbourhood staple.

Back then, perms were all the rage, and the salon bustled with customers eager for the latest looks from the glossy magazines. From the very first day, what set Libra apart was never just the haircuts; it was the warmth, the conversation, and the genuine care.

1980s
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The First Cut

Pembroke Dock welcomed a new kind of salon. Not just a place to sit, but a place to belong. The Libra name was chosen for balance, harmony, and style in equal measure.

Chapter Two

Growing Roots in the Community

Through the 1990s, Libra Hair Fashion cemented its place as the go-to salon in the area. The team grew, the services expanded, and the relationships deepened. Mothers brought daughters; then those daughters grew up and brought their own children.

The salon embraced new techniques as the decade brought fresh trends: layered bobs, highlights, and the revolution in colour technology. The team trained relentlessly, attending workshops across Wales and beyond to bring the latest skills back to Pembrokeshire.

1990s
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Generations of Trust

What began as appointments became traditions. Wedding hair for brides who had their first ever trim at Libra. Prom styles for teenagers whose grandmothers sat in the same chairs decades earlier.

Chapter Three

A New Millennium, Same Warmth

The 2000s brought massive shifts in fashion and culture, but the heart of Libra remained the same. While the world went digital and everything moved faster, the salon stayed true to its core: personal attention, quality work, and that feeling of walking out a little taller.

New product lines were introduced, organic and sustainable options began appearing on the shelves, and the team continued to evolve. Yet the kettle was always on, and the chat was always genuine.

2000s
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Evolving With Care

As trends shifted towards natural looks and sustainability, Libra adapted thoughtfully. Premium products, gentler techniques, and an eye on the health of every strand of hair.

Chapter Four

Resilience and Reinvention

The 2010s and the challenges of the early 2020s tested every high street business. Through economic uncertainty and the unprecedented impact of the pandemic, Libra Hair Fashion not only survived but emerged with renewed purpose.

The salon adapted, strengthened its connection with clients through social media, and reminded Pembroke Dock why local businesses are the heartbeat of the community. When doors reopened, the bookings flooded in from loyal clients who had been counting the days.

2010s
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Stronger Than Ever

Over 476 followers on Facebook and growing. The digital age brought new ways to connect, but the real magic still happens in the chair, face to face, with scissors in hand.

Chapter Five

Today and Tomorrow

Libra Hair Fashion stands today as one of Pembroke Dock's most enduring businesses. Four decades of experience, thousands of happy clients, and a team that treats every appointment as an opportunity to make someone's day.

The next chapter is being written now. With fresh energy, contemporary techniques, and the same unwavering commitment to the people of Pembrokeshire, Libra looks to the future with confidence and excitement.

Now
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Your Next Visit

Whether you have been coming for years or this is your first time, the door is always open. Come for the hair, stay for the feeling of being genuinely looked after.

What We Do Best

Crafted with four decades of expertise and genuine passion

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Cut and Style

From classic trims to contemporary restyling, every cut begins with a thorough consultation. We listen to what you want, assess your hair type and face shape, and create something that works for your life.

From 18
C

Colour and Highlights

Full head colour, balayage, highlights, lowlights, and creative colour work. We use premium professional products to ensure vibrant, lasting results that keep your hair in beautiful condition.

From 40
B

Blow Dry and Finish

A professional blow dry for any occasion. Whether you are heading to a special event or simply want to feel fabulous on a Friday, our finishing techniques leave your hair salon-perfect.

From 15
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Wedding and Occasion

Your special day deserves special attention. We offer full bridal packages including trial sessions, on-the-day styling, and coordination with your bridal party. Pembrokeshire brides have trusted us for decades.

Bespoke Pricing
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Treatments and Conditioning

Deep conditioning, keratin treatments, scalp therapies, and restorative masks. Repair damage, add shine, and give your hair the nourishment it craves after exposure to the Pembrokeshire coastal breeze.

From 12
P

Perms and Texture

Modern perming techniques have come a long way. Whether you want loose waves, natural curls, or volume-boosting body, we create texture that looks effortless and moves beautifully.

From 35

Your Visit, Step by Step

Every appointment is a considered experience from start to finish

1

Warm Welcome

From the moment you walk through the door, you are greeted by name (if we know you) or with genuine warmth (if we are meeting for the first time). Settle in with a cup of tea or coffee while we prepare your stylist's station.

2

Consultation

Before any scissors touch your hair, we talk. What are you hoping for? What has worked before? What does your daily routine look like? This conversation shapes everything that follows. We want to understand you, not just your hair.

3

The Transformation

With a clear plan agreed, your stylist gets to work. Whether it is a precision cut, a complete colour change, or a relaxing treatment, every movement is intentional and skilled. Forty years of expertise are in every snip.

4

The Reveal

The mirror moment. We take our time with the finishing touches, ensuring every angle is perfect. We share tips on how to maintain your style at home and recommend products suited to your hair type.

5

Until Next Time

You leave feeling brilliant. We book your next appointment if you would like, and you walk out into Pembroke Dock knowing your hair is in the best possible condition. That feeling? That is what keeps people coming back for forty years.

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The Stylists Behind the Chair

A team united by passion for their craft and genuine care for every client who walks through the door

M

Maria

Senior Stylist and Founder

The heart and soul of Libra since day one. Over four decades of experience, Maria knows hair like no one else in Pembrokeshire. Her expertise in colour work is legendary.

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Sophie

Creative Director

With over fifteen years at Libra, Sophie brings contemporary flair and an instinct for what works. Specialises in balayage, creative colour, and modern restyling.

K

Kate

Stylist

The newest member of the Libra family, Kate brings fresh energy and up-to-the-minute training. Brilliant with precision cuts and the latest trending styles.

Our Pricing

Honest, transparent pricing. No hidden extras, no surprises.

Essential Cut
The foundation of great hair
From 18
Ladies cut and blow dry
  • Full consultation
  • Shampoo and condition
  • Precision cut
  • Professional blow dry
  • Styling advice
Book Now
Wedding Package
Your perfect day, perfected
Bespoke
Tailored to your big day
  • Initial consultation
  • Trial session
  • On-the-day styling
  • Bridal party coordination
  • Emergency kit for the day
  • Flexible scheduling
Enquire

Find Us in Pembroke Dock

We are located right in the heart of Pembroke Dock, easy to find and with convenient parking nearby. Pop in for a consultation, or give us a call to book your appointment.

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Location

Pembroke Dock, Pembrokeshire, SA72

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Telephone

01646 685xxx

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Walk-Ins

Welcome when availability allows, but booking is recommended

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Pembroke Dock
Pembrokeshire, West Wales

Opening Hours

Monday
Closed
Tuesday
9:00 am - 5:00 pm
Wednesday
9:00 am - 5:00 pm
Thursday
9:00 am - 6:00 pm
Friday
9:00 am - 5:00 pm
Saturday
9:00 am - 3:00 pm
Sunday
Closed

Ready for Your Next Chapter?

Book your appointment and experience four decades of expertise

Call 01646 685xxx Message on Facebook

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