Carmarthen Kidwelly Colour Experts Balayage Extensions Five Star Salon Est. in West Wales Perming Precision Cutting Two Locations Carmarthen Kidwelly Colour Experts Balayage Extensions Five Star Salon Est. in West Wales Perming Precision Cutting Two Locations
5-Star Hair Salon / Carmarthen & Kidwelly

Your hair
deserves
better.

Expert colour, precision cutting, and transformative styling across two West Wales locations. This is not your average salon. This is La'torias.
L
5.0
Star Rating
2,235+ followers on Facebook
01
Carmarthen
The county town. Heart of
West Wales. Our flagship salon.
Original Location
02
Kidwelly
Castle town charm. The same
five-star experience, closer to you.
Second Salon
Gwallt hardd, bob tro. Beautiful hair, every time.
Our Belief
We don't do ordinary. Every head of hair that sits in our chair gets the same obsessive attention to detail, the same refusal to settle, the same commitment to making you walk out feeling like the best version of yourself. Founded in Carmarthen with a simple idea: that a salon should be a place where expertise meets genuine care. We expanded to Kidwelly because one town wasn't enough to contain what we do.
What We Do
Expert hair services across colour, cut, texture, and transformation
01
Precision Cutting
Structured bobs, feathered layers, blunt cuts, textured crops. We architect the shape your hair was born to hold. Every cut starts with a thorough consultation.
From #30
02
Full Colour
Root-to-tip transformation. Rich brunettes, icy blondes, fiery coppers, or anything in between. We use premium professional colour systems for lasting vibrancy.
From #55
03
Balayage
Hand-painted, sun-kissed, effortlessly beautiful. Our signature balayage creates natural-looking dimension that grows out gracefully. No harsh lines. Ever.
From #85
04
Highlights & Lowlights
Foil work that creates depth, movement, and light. From subtle face-framing pieces to full-head transformations. Bespoke placement for your face shape.
From #65
05
Perming
Modern perms are nothing like the 80s. Soft beachy waves, defined curls, or voluminous body. We bring texture where you need it, beautifully controlled.
From #60
06
Hair Extensions
Length, volume, or both. Tape-in, micro-ring, and bonded extensions fitted with precision. Colour-matched to perfection for seamless, undetectable results.
Consultation
07
Blow Dry & Styling
Event-ready, date-night perfect, or just because you deserve it. Bouncy blow-outs, sleek straight finishes, or vintage waves. Your look, our expertise.
From #25
08
Treatments
Damaged hair? Dry ends? Lack of shine? Our deep conditioning treatments, bond builders, and protein therapies restore your hair's health from the inside out.
From #20
09
Bridal & Occasion
Your wedding day. Prom night. That special occasion. We create elegant up-dos, romantic curls, and timeless styles. Trial included for bridal packages.
From #45
LA'TORIAS
"
The only salon I trust with my colour. They understand what I want before I even explain it. Absolutely phenomenal every single time.
-- Client since 2019 / Carmarthen
* * * * *
Had my balayage done here and it was absolutely stunning. Everyone kept asking where I got it done. Will never go anywhere else.
-- Sarah T.
* * * * *
Went to the Kidwelly salon for the first time. Same incredible standard as Carmarthen. So happy we have this on our doorstep now.
-- Rhiannon M.
* * * * *
Best perm I have ever had. Natural, bouncy curls that look like I was born with them. The team really knows their craft.
-- Emma D.
Experience
Years of Excellence
Building our reputation one client at a time. From Carmarthen to Kidwelly, we've earned the trust of thousands across West Wales.
Locations
2
Carmarthen town centre
Kidwelly high street
Community
2,235+
Facebook followers and
counting. Join us.

Colour is our obsession

Platinum
Ice Blonde
Honey
Warm Blonde
Copper
Auburn Red
Mahogany
Rich Brown
Espresso
Deep Brunette
Midnight
Blue Black

Balayage & Ombre

Hand-painted colour that mimics natural light. We create seamless transitions from root to tip, giving you that effortless, lived-in look that everyone envies. Each application is unique to your hair's natural movement and your skin tone.

Colour Correction

Bad colour happens. Box dye disasters, faded tones, banding, brassiness. We specialise in fixing what went wrong and transforming it into something beautiful. Complex corrections handled with patience and expertise.

Creative Colour

Want to go bold? Vivid fashion shades, pastel tones, colour melts, and dimensional blends that push boundaries. We use professional-grade pigments for vibrant, long-lasting results that turn heads in Carmarthen and beyond.

Your Visit

The La'torias Experience
01
Consultation
Every appointment begins with a proper conversation. We discuss your hair goals, lifestyle, maintenance preferences, and any concerns. No rushing, no assumptions.
02
Preparation
Hair analysis, strand tests where needed, and a tailored plan. We select the right products, techniques, and approach specifically for your hair type and desired outcome.
03
Transformation
This is where the expertise shows. Whether it's a precise cut, a complex colour, or a complete restyle, our stylists work with focused intention and genuine skill.
04
Aftercare
We finish with styling tips, product recommendations tailored to your hair, and advice on maintaining your new look at home. You leave confident and informed.

Price Guide

All prices are starting from
Cutting
Ladies Cut & Blow Dry
60 min
#35
Restyle / Transformation Cut
75 min
#45
Dry Cut / Trim
30 min
#25
Children's Cut (under 12)
30 min
#15
Fringe Trim
10 min
#5
Colour
Full Head Colour
90 min
#55
Root Touch Up
60 min
#40
Full Head Highlights
120 min
#75
Half Head Highlights
90 min
#55
Balayage / Ombre
150 min
#85
Colour Correction
Varies
POA
Toner / Gloss
30 min
#25
Texture & Styling
Perm
120 min
#60
Blow Dry
45 min
#25
Occasion / Bridal Hair
90 min
#45
Hair Up
60 min
#40
Extensions & Treatments
Hair Extensions (Full Head)
180 min+
POA
Extension Maintenance
60 min
#35
Deep Conditioning Treatment
30 min
#20
Bond Repair Treatment
45 min
#30

Hair Extensions That Look Real

Length and volume that no one can tell isn't yours. We source premium quality hair, colour-match meticulously, and fit with techniques that protect your natural hair. From subtle thickening to dramatic length, expertly done.

T

Tape-In Extensions

Quick application, comfortable wear, easy maintenance. Ideal for adding volume and subtle length without commitment.

M

Micro-Ring Extensions

No heat, no glue. Individual strands attached with tiny rings for a natural, flowing result that moves with your hair.

B

Bonded Extensions

Premium keratin bonds for the most seamless, longest-lasting result. Perfect for complete transformations.

C

Colour Matching

We custom-blend and colour-match every set of extensions to your hair. No visible joins, no mismatched tones.

* * * * *
"Had my wedding hair done at La'torias. Cried happy tears when I saw it. My bridesmaids all booked in too. Absolutely faultless."
-- Catrin H., Carmarthen
* * * * *
"Been going to La'torias for years now. They fixed a horrendous colour job from another salon and have looked after my hair ever since. Wouldn't trust anyone else."
-- Jade W., Llanelli
* * * * *
"The extensions are incredible. My friends genuinely cannot tell where my hair ends and the extensions begin. Worth every penny."
-- Megan L., Kidwelly

The Team

Skilled, passionate, dedicated
L
Latoria
Founder & Creative Director
Colour specialist and the creative vision behind every aspect of the salon. Trained with leading colour houses across the UK.
S
Sian
Senior Stylist
Balayage and lived-in colour expert. Known for creating seamless, natural-looking colour that lasts. Carmarthen salon.
R
Rhian
Extensions Specialist
Certified in multiple extension methods. Meticulous colour matcher. Creates transformations that look completely natural.
B
Bethan
Stylist / Kidwelly Lead
Precision cutter and texture specialist. Leads the Kidwelly salon with the same exacting standards as the flagship.

Products We Trust

P
Professional Colour
Premium colour systems for rich, lasting results with minimal damage
B
Bond Builders
Advanced bond repair technology to protect and strengthen during chemical services
S
Styling Range
Salon-quality styling products available to take home for between-visit perfection
C
Care & Repair
Shampoos, conditioners, and treatments formulated for colour-treated and damaged hair
Carmarthen
Flagship Salon
Monday Closed
Tuesday 09:00 - 17:30
Wednesday 09:00 - 17:30
Thursday 09:00 - 19:00
Friday 09:00 - 17:30
Saturday 09:00 - 16:00
Sunday Closed
Kidwelly
Second Location
Monday Closed
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 18:00
Friday 09:00 - 17:00
Saturday 09:00 - 15:00
Sunday Closed

Ready for
Better Hair?

Book your appointment at either our Carmarthen or Kidwelly salon. Message us on Facebook or call in to secure your slot. Walk-ins welcome when availability allows.

Find Us on Facebook