Bethaney
and Co

Colour Specialists · Carmarthen

Where colour becomes
an act of self-expression

Discover

Our Belief

Your colour should feel like it was always meant for you.

At Bethaney and Co, we believe hair colour is deeply personal. It is not a trend to follow but a language to speak. From soft lived-in blondes to the boldest creative tones, every shade we mix is a conversation between stylist and client, between chemistry and intuition.

Colour

We are colour obsessives. Trained in Wella Master Colour techniques, backed by Olaplex bond-building science, and unafraid of Crazy Color when the moment calls for it. This is precision artistry with room for play.

Balayage and Foils

Hand-painted Dimension

Our balayage work is where we come alive. Freehand painting allows us to place light exactly where it falls naturally, creating movement and depth that grows out beautifully. Paired with precision foil highlights for clients who want more definition.

  • Balayage
  • Foilyage
  • Face Framing
  • Full Head Highlights
  • Toners
Creative Colour

Beyond Convention

For those who want to make a statement. Vivids, pastels, colour melts, split tones, and everything in between. We use Crazy Color alongside Wella to achieve shades that are as bold and individual as the people wearing them. Carmarthen has never seen colour like this.

  • Vivids
  • Pastels
  • Colour Melts
  • Root Shadows
  • Corrective Colour
Cut and Style

The Shape Beneath

Great colour needs great shape. Our cuts are designed to complement your colour work and your lifestyle. From precision bobs to textured layers, we shape hair that moves, sits, and styles the way you need it to, every morning.

  • Restyle
  • Trim
  • Layers
  • Fringe Cut
  • Blow Dry

What We Do

Our Services

B

Balayage

Hand-painted colour creating sun-kissed, natural dimension. Our signature service and the reason most clients find us.

From £85

H

Full Head Colour

Complete coverage or transformation. Wella precision for seamless roots-to-ends colour that lasts.

From £65

C

Creative Colour

Vivids, pastels, and fashion shades. The full spectrum. Consultation required for first-time creative clients.

From £95

O

Olaplex Treatments

Bond-building deep repair for chemically treated or damaged hair. The science behind healthy colour.

From £25

S

Cut and Style

Precision cutting tailored to face shape, texture, and lifestyle. From subtle trims to bold restyles.

From £30

T

Toner Refresh

Between-appointment glossing to maintain vibrancy and cool unwanted warmth. Quick but transformative.

From £35

Our Palette

The shades we love to create

Honey Blonde
Rose Quartz
Mocha Melt
Sage Green
Lilac Haze
Onyx
Champagne

Every client sits within a unique tonal range. During your consultation, we assess your natural base, skin tone, and lifestyle to find the shade that feels like it was always yours.

Our Partners

Wella Olaplex Crazy Color GHD

We select every product on our shelves for a reason. Wella for reliable, professional-grade colour. Olaplex for unmatched bond repair. Crazy Color for fearless creative work. GHD for finishing precision. Nothing generic, nothing compromised.

"

I have never left a salon feeling this confident about my colour. Bethaney understood exactly what I meant even when I could not explain it. The balayage is absolutely perfect and I get compliments every single week.

Client · Carmarthen

The Experience

From the first message to walking out the door

01

Consultation

We begin with a conversation. Your inspiration, your history, your hair goals. No pressure, just honesty.

02

Formulation

Bethaney mixes your colour bespoke. No two formulas are the same because no two clients are the same.

03

Application

Precision technique meets a relaxed environment. Sit back with a coffee while the colour develops.

04

Reveal

The best part. We style and finish, and you see the transformation. Aftercare advice included for every visit.

Investment

Service Guide

Prices are a starting guide. Your consultation will confirm your personal quote.

Colour

Full Head Colour from £65
Root Touch Up from £45
Half Head Highlights from £60
Full Head Highlights from £75
Balayage from £85
Foilyage from £90
Creative Colour from £95
Colour Correction POA
Toner Refresh from £35

Cut and Style

Restyle from £38
Cut and Blow Dry from £30
Blow Dry from £20
Fringe Trim £5
Children Under 12 from £15

Treatments

Olaplex Stand-Alone Treatment from £25
Olaplex Add-On from £15
Deep Conditioning from £12
Scalp Treatment from £18

The Space

Tucked inside Parc Dewi Sant in the heart of Carmarthen, our salon is a calm space designed for focus and comfort.

P

Parking

Multi-storey car park within the centre

W

WiFi

Complimentary high-speed connection

R

Refreshments

Coffee, tea, and cold drinks on arrival

A

Accessible

Ground level access within the centre

Opening Hours

When to find us

Late evening appointments available Thursday by request

"

I was terrified to go vivid after years of natural colour. Bethaney talked me through every step, showed me swatches, and the result was better than I imagined. I actually cried. In a good way.

Client · Carmarthenshire

Find Us

Begin the conversation

Location

Parc Dewi Sant
Carmarthen
West Wales

Connect

Facebook
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Booking

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or Instagram to book
your consultation

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